Myth #1: “If I have good quality, sales come on their own.”
Reality: Quality is only one part. Without a strong brand , marketing strategy, and effective channels, sales don't materialize.
Myth #2: “All agave distillates are the same”
Fact: Each spirit (tequila, mezcal, sotol, raicilla, bacanora, charanda) has its own history, flavor profile, and market. Choosing the wrong one can cost you unnecessary investment and effort.
Myth #3: “Registering a trademark and the NOM takes little time”
Reality: Registering a trademark and complying with the NOM and designation of origin procedures can take several months, even longer if you are unfamiliar with the process.
Myth #4: “I start with small amounts and sell everything”
Reality: Without a sales strategy and formal channels (distributors, e-commerce, exports, premium bars), "small" products can remain in storage.
Myth #5: “Mezcal is easier to regulate than tequila”
Fact: Both are regulated by NOM standards. Mezcal by NOM‑070‑SCFI‑2016, tequila by NOM‑006‑SCFI‑2012. Furthermore, both require specific certification and labeling.
Truths you should know
– Designation of origin is key
Only certain states are allowed to produce tequila; mezcal follows similar requirements.
– Don't underestimate regulatory costs
Complying with NOM, CRT, IMPI, labels, and certifications can be costly and time-consuming if not done with guidance.
– Branding and marketing are essential
Modern agave brands combine tradition with professional design and emotional storytelling.
– Professional channels are essential
Formal distribution, e-commerce, bars, and exports mark the difference between accumulating product or scaling the brand.
“Craft doesn’t exist without structure; you need order, plan, and strategy.” — *Student testimonial*
Do you want to turn these facts into momentum for your brand?
Visit TequilaWhiteLabel.com , CompraChelas.com , and AgaveInstitute.com to learn how to launch your brand with clear plans, without improvisation.
Schedule your free consultation call or register for the 90-Day Express Course to build a professional brand from day one.
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