From 0 to 500+ customers with a simple system: irresistible offers, the right channels, and sales discipline.
Funnel Architecture (AARRR for Beverages)
- Acquisition: content + geolocated ads + relationships with mixologists.
- Activation: Guided tastings, first purchases with a single coupon.
- Retention: subscription, bottle club, release calendar.
- Revenue: bundles, cross-sell (premium editions/glasses), private events.
- Referral: referral program for bars/ambassadors.
Light commercial roles
Founder-led sales with support from a part-time SDR for prospecting and a Closer for closing hotel and restaurant accounts and key events.
Metrics that rule
| KPI | 90-day goal | Action |
|---|---|---|
| Meetings/week | 10–15 | 3x3 Prospecting + CRM |
| Closing rate | 25–35% | Improve pitch + test |
| Monthly rotation | >1.8x | Activations and bundles |
12-Week Playbook
- Sem 1–2: Supply and pricing by channel; materials.
- Weeks 3–4: prospecting 60 accounts; 15 appointments.
- Weeks 5–6: 10 tastings; 5 closings.
- Weeks 7–9: Bottle and pack club by season.
- Weeks 10–12: CAC/LTV assessment; prepare to expand.
Errors that hold you back
- Sell only on price.
- Do not measure rotation or repurchase.
- Lack of post-tasting follow-up.
Testimony
“We went from 0 to 52 points in 3 months. The bottle club and sales script gave us predictability.” — Mauricio, bacanora
Suggested Keywords
“spirits sales strategy”, “tequila brand growth”, “beverage sales funnel”, “alcohol sales KPIs”.
 |
He Gold Club from CompraChelas.com and CompraTequila.com: If you want to take home a true tequila gem, the Gold Club CompraChelas.com is your ticket . As a member, you'll receive monthly shipments of the most exclusive tequilas, including limited editions from Tequilera Los Valores. Plus, you'll have access to special discounts and benefits. Don't miss out! |