If your inventory isn't turning over, it's not due to "bad luck." Review your strategy and implement a business plan that actually works.
The 7 most common mistakes
- Zero focus: you try to sell to everyone without a clear niche.
- Pricing without strategy: insufficient margin or inconsistent RRP.
- No differentiator: generic label and narrative.
- Channel dependency: bars only or online only.
- Zero trade marketing: no tastings, POP material, or incentives.
- Weak follow-up: no CRM or buyback.
- Invisible KPIs: You don't know CAC, turnover, and average ticket.
Structure of an effective sales strategy
1) Target and proposal
Define your ideal customer and reason for purchase. Tailor your pitch and label to that audience.
2) Price and profitability
Calculate actual costs, channel margins, and negotiated discounts. Avoid price cannibalization between e-commerce and on-trade.
3) Channels and commercial mix
- On-trade: mixology bars, boutique hotels.
- Off-trade: gourmet stores, clubs, specialized retail.
- Digital: own website, CompraChelas.com , marketplaces and subscriptions.
4) Activations and community
Tastings, pairings, ambassadors, referral programs, and limited-edition drops.
5) Measurement and continuous improvement
Weekly KPIs: turnover per point of sale, repurchase rate, UPT, net margin and activation ROI.
Testimony
“We went from selling 20 to 180 boxes per month in 5 months by organizing prices, channels, and activations.” — Paola G.
Take action today
1:1 Sales Mentoring Team Training Selling on Marketplaces
Schedule your https://comprachelas.com/pages/discover-the-secret-of-personalized-tequila-and-mezcal-free-express-course-create-your-own-brand-in-record-time or sign up for the Express Course to create your brand in 90 days.
 |
He Gold Club from CompraChelas.com and CompraTequila.com: If you want to take home a true tequila gem, the Gold Club CompraChelas.com is your ticket . As a member, you'll receive monthly shipments of the most exclusive tequilas, including limited editions from Tequilera Los Valores. Plus, you'll have access to discounts and special benefits. Don't miss out! |