Cómo Crear un Plan de Exportación de Tequila Paso a Paso

How to Create a Tequila Export Plan Step by Step | TequilaWhiteLabel

Export safely: clear compliance, labeling, and business strategy from day one.

1) Compliance and certifications

  • NOM-006-SSA (Tequila) and CRT certification.
  • Batch traceability, physicochemical analysis, and base labeling ready for adjustments.

2) Market research and strategy

Define target country/state, value proposition, FOB price, and channels: exclusive importer, regional distributor, and DTC where legal.

3) Labeling and requirements by destination

US: TTB/COLA, warnings, %ABV, brand/statement of composition . Canada/EU: language, allergens, net contents, alcohol content.

4) Logistics and packaging

  • New boxes suitable for the weight; fumigated wood for pallets.
  • Cargo insurance, agreed Incoterms, and an experienced alcohol forwarder.

5) Contracts and payments

Distribution agreements, purchasing targets, MAP/PMI, and warranties. Payment terms, collections, and returns management.

6) Launch plan (90 days)

  1. Preview: POP material, virtual tastings with buyers, and PR at the destination.
  2. During: Launch events, local recipes, and point-based coupons.
  3. Subsequent: planned replenishment and price audit.

Testimonials

Andrea — Reposado Tequila: “With COLA approved and a good forwarder, we reached 22 accounts in 100 days.”
Ernesto — Tequila Blanco: “The PR and mixology plan opened doors in three states.”

CTA

Want your export plan ready? Schedule a consultation or sign up for the 90-day express course to create and launch your brand with full compliance.

FAQ

How long does label approval take?

Varies by country; plan buffers and versions by language.

What batch size to export first?

Controlled pilot with agile replenishment; prioritizes learning over volume.

Schedule your call or register

Start today: Free Discovery Call or 90-day course.

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