🥃 ¿Y si tu marca de tequila empieza hoy… y cambia tu vida?

🥃 What if your tequila brand started today… and changed your life?

One decision can transform your future. If you have a passion for agave, learn how to turn it into a brand that generates income, pride, and a legacy.

Why today is the best day to start your tequila or mezcal brand

The global market is seeking authenticity: consumers are paying more for 100% agave tequila , artisanal mezcal , and spirits with a history. Getting started now means taking advantage of trends in premiumization , mixology, and export.

Keywords: tequila branding, artisanal mezcal, tequila export, NOM label, white label tequila.

10 quick steps to get started today

  1. Define your why: What story are you going to tell? (e.g., family tradition, artisanal technique, sustainability).
  2. Choose your spirit: tequila, mezcal, sotol, bacanora, raicilla, or charanda, depending on your market and resources.
  3. Validate the recipe or partner: look for a manufacturing or white-label facility with NOM/CRT certification.
  4. Trademark registration: initiate the process at the IMPI and block the name.
  5. Design and label: Create a label that complies with NOM and tells your story.
  6. Market testing: pre-sales, tastings, and partnerships with local bars.
  7. Digital strategy: web, SEO, Instagram, reels, and valuable content.
  8. Sales channels: e-commerce, CompraChelas.com, gourmet stores, and select distributors.
  9. Logistics and fulfillment: packaging, traceability, and quality control.
  10. Launch: event, press and ongoing promotion plan.

Common mistakes that hold entrepreneurs back (and how to avoid them)

Mistake 1 — Thinking that quality is enough

Quality is essential, but without branding, channels, and marketing, bottles remain in the cellar. Solution: combine quality with sales strategy.

Error 2 — Failure to comply with the NOM and records

Incorrect labeling or lack of certifications can halt your project. Solution: Incorporate legal counsel from the start.

Error 3 — Launch without validation

Producing thousands of bottles without validating demand is expensive. Solution: Start with small batches and pre-sales.

Myths you should forget

  • Myth: “Mezcal sells itself.” Reality: It requires branding and distribution.
  • Myth: "I need millions to get started." Reality: There are white-label and maquila models that reduce investment.
  • Myth: "You can only be successful with tequila in Jalisco." Reality: Storytelling and marketing strategy are what position you.

Testimony

Testimonial: “We produced 500 bottles and didn't know how to sell them. With strategic advice and a pre-sale on social media and CompraChelas.com, we sold the first batch in 30 days and managed to reach four bars in the city.” — Mariana R.

Practical tips (ready to apply today)

  • Define your ideal client: tourist, bartender, collector, or premium consumer?
  • Prepare a realistic cost sheet: include NOM, labeling, logistics, and margins.
  • It begins with a pre-sale campaign and tastings to validate price and packaging.
  • Partner with platforms and allies: CompraChelas.com , TequilaWhiteLabel.com , AgaveInstitute.com .

Possibilities that open up when you act

Exports, placement in international restaurants, collaborations with mixologists, limited-edition collectors' editions, and participation in international trade shows. It all starts with one step: launch.

— Your next step

Ready to get started? Schedule a free consultation or register now for the Express Course: Create Your Brand in 90 Days . Limited seating available.

RESERVE YOUR SPOT → Register here

Do you need personalized help?

I'm here to guide you step by step. Reply to this email or schedule a call and we'll discuss your idea.
Visit: TequilaWhiteLabel.comCompraChelas.comAgaveInstitute.com

“Dreams don't come true if we don't take action. Today is your opportunity—seize it.”

—TequilaWhiteLabel Team

GOLD Club

He Gold Club from CompraChelas.com and CompraTequila.com: If you want to take home a true tequila gem, the Gold Club CompraChelas.com is your ticket . As a member, you'll receive monthly shipments of the most exclusive tequilas, including limited editions from Tequilera Los Valores. Plus, you'll have access to special discounts and benefits. Don't miss out!

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