How to choose between tequila, mezcal, charanda, bacanora, sotol, or raicilla for your brand
Which distillate is right for you?
Each distillate has its own personality, market, requirements, and profitability. Learn more:
📌 Tequila
Made with blue agave in Jalisco. Robust and global market. Ideal if you're looking for volume and clear NOM and designation of origin structures. The market reached USD 11 billion in 2023, with a projection of USD 18 billion in 2032. :contentReference[oaicite:1]{index=1}.
📌 Mezcal
Made from multiple agaves, more artisanal. 40% growth in recent exports, projected to be 11% CAGR.
📌 Charanda
From Michoacán, growing but very niche. Needs investment in branding and a regional focus.
📌 Bacanora, Sotol and Raicilla
With recent designations of origin, Bacanora has high potential in premium wines; Sotol and Raicilla are expanding in the UK and EU.
Quick comparison
| Distilled | Market | Initial Costs | Differentiation |
|---|---|---|---|
| Tequila | Global | High | Median |
| Mezcal | Premium/handcrafted | Average | High |
| Bacanora/Sotol/Raicilla | Expanding niche | Low/Medium | Very high |
“I chose raicilla because of its distinctiveness and positioned myself as a boutique pioneer. Today I have thousands of loyal fans.” — Ana C.
Ready to decide?
Consult with AgaveInstitute.com or TequilaWhiteLabel.com to determine the best route for your profile and market.
Schedule your free consultation or register for our 90-day Express Course to launch a focused and solid brand.
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