Many entrepreneurs dream of launching their own mezcal or tequila brand, but many misconceptions can discourage them or lead to poor decisions. Below, we debunk the most common myths about the process of creating a Mexican spirits brand and share the realities you should know before you get started.
Myth 1: Creating a mezcal or tequila brand is very expensive
Fact: While launching a spirits brand requires an initial investment, the actual cost depends on several factors, such as production volume, marketing strategy, and the resources you use. With the right guidance and a well-structured plan, you can launch your brand on a reasonable budget. TequilaWhiteLabel.com offers services to optimize your budget and maximize your return on investment.
Myth 2: Only big business owners can launch a spirits brand
Fact: You don't need to be a business magnate to launch your own tequila or mezcal brand. With the right approach and a clear plan, any entrepreneur can create a successful brand. The spirits market is open to all those with passion and vision.
Myth 3: Tequila and mezcal are the same thing
Fact: Although both are distilled from agave, tequila and mezcal are different beverages. Tequila comes exclusively from the blue agave plant, while mezcal can be made from several species of agave. Understanding the differences and choosing the right product is key to your branding strategy. TequilaWhiteLabel.com helps you decide which distillate best suits your goals.
Myth 4: The process of creating a tequila or mezcal brand is very long and complicated.
Fact: While creating a spirits brand may seem like a lengthy process, with the right strategy, you can do it in less than 90 days. From brand design to regulatory compliance, every step can be done efficiently with expert help. TequilaWhiteLabel.com offers an express course to help you create your brand in record time.
Myth 5: You don't need to comply with regulations to export your brand
Fact: Complying with NOM regulations and international regulations is crucial to exporting your product legally and successfully. AgaveInstitute.com helps you understand and comply with all the necessary regulations so your brand is recognized globally.
Myth 6: I need a great team to launch my brand
Reality: While a team can be helpful, you can start alone or with a small, trusted team. From production to marketing, there are resources and platforms that help you scale your brand efficiently without the need for a large startup team. CompraChelas.com can be a key ally in online distribution and sales.
Real testimony
"I thought launching my mezcal brand would be a long and expensive process, but with the help of TequilaWhiteLabel , I achieved it in record time. The advice they gave me was crucial to complying with all the regulations and successfully launching my product."
– Javier Martínez, founder of Mezcal La Tradición
Practical advice:
Make a list of the myths you've heard and compare them with the realities we've shared. Identifying potential obstacles from the start will give you a clearer and more realistic approach to building your spirits brand.
Ready to get started without falling for the myths? Sign up for our express course to create your brand or schedule a free consultation with our experts. Get started now and take your brand to success!
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