Launching a tequila , mezcal , or any Mexican spirit brand is exciting, but it's also fraught with challenges. Many entrepreneurs make mistakes that can cost them time, money, and reputation. Here we show you the most common ones and how to avoid them.
1. Not knowing the NOM regulations thoroughly
One of the most critical mistakes is not knowing the NOM (Official Mexican Standards) that govern the production and labeling of distilled spirits. Skipping this step can cause you to lose your entire batch.
2. Not defining the target audience
Many people want to sell to everyone, but success lies in knowing exactly who your ideal customer is and designing your product for them.
3. Underestimating the importance of brand design
A poorly designed or unattractive label can make your bottle go unnoticed. Branding is just as important as the liquid it contains.
4. Not conducting market tests
Launching without validation can be business suicide. Test your product with small batches before mass production.
5. Believing you can do it alone
This path is complex. Consult with experts in brand development, NOM, export, and business strategy.
Testimony
"I invested all my savings in my first batch without validating the brand or understanding the NOMs. I wasted time and money. Then I discovered TequilaWhiteLabel.com and everything changed. Today I have distribution in three states and I'm growing every month."
– Luis Orozco
Mistakes you can avoid starting today:
- Not registering your trademark from the beginning
- Ignoring the legal and contractual part with the distillery
- Not calculating the actual cost of the final product
- Forget the sales strategy from the beginning
Surround yourself with experienced people, use tools like TequilaWhiteLabel.com , and make decisions based on data, not impulse.
Thinking about creating your brand? Avoid the mistakes others have already made. Sign up for the express course to create your brand in 90 days or schedule a free consultation with our experts.
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