Do you have a great drink, but don't know how to sell it?
Creating a quality alcoholic beverage is just the beginning. The real challenge is getting your product into the hands of the ideal consumer. This guide will teach you how to distribute and market your brand effectively.
1. Know the possible distribution routes
- Direct distribution: You sell directly to the end consumer online or at your own points of sale.
- Indirect distribution: You work with distributors or wholesalers who place your product in stores and bars.
- Mixed models: you combine the best of both worlds to maximize your presence.
2. Prepare your brand for the market
Make sure you comply with NOM regulations, ensure proper labeling, traceability, and impeccable visual presentation. A brand ready to export is a brand ready to sell.
3. Strategies to market your alcoholic beverage
- Digital presence: Website, social media, e-commerce, and relevant content.
- Events and tastings: Connecting emotionally with the consumer is key. Nothing like a well-organized tasting to win them over.
- Paid advertising: Facebook Ads, Google Ads, and ads in local and international media.
- Public Relations: Get interviews, reviews, and appearances in specialized media.
4. Real success stories
Carlos and his artisanal mezcal : He used a mix of in-person events and digital marketing to establish his brand in 12 states. Today, he exports to the U.S. and Canada.
Julia with her premium charanda : She opted for distinctive branding and a direct sales approach at trade shows and boutique liquor stores. Her story was published in specialized media.
5. Avoid these common mistakes
- Wait for the distributors to arrive on their own.
- Not registering your trademark and labeling correctly.
- Relying solely on local sales without considering expansion.
- Forgetting the importance of design and presentation.
Testimonials
“Thanks to AgaveInstitute.com’s distribution guide, I was able to place my tequila in 40 points of sale in just three months.” — María S.
“I didn't know anything about distribution channels. Today I sell online, at trade shows, and with trusted distributors.” — Jorge T.
Take the next step with strategy
It's not enough to have a good drink; you need a plan to conquer the market. We invite you to visit TequilaWhiteLabel.com , schedule your free consultation , and register for the express course to launch your brand in 90 days .
At CompraChelas.com and AgaveInstitute.com , you'll find strategic partners to help you grow your business starting today.
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