Learn how to launch and export your own tequila brand in just 3 months.
Why is creating a tequila brand a unique opportunity?
Tequila is one of the most popular beverages in the world, with annual export growth of 20%. With a minimum investment of MXN $200,000, you can develop your own brand and expand into international markets.
Step 1: Market research and brand definition
Before launching your brand, analyze demand in key countries like the US, Canada, and Europe. Define your identity and value proposition to differentiate yourself in the market.
Step 2: Compliance with regulations (NOM, CRT, labeling)
Tequila must comply with the Official Mexican Standard (NOM) and be certified by the Tequila Regulatory Council (CRT). It's also essential to know the labeling requirements for each exporting country.
Step 3: Production (artisanal vs. industrial) and selection of certified producers
Decide whether your tequila will be artisanal or industrial. It's crucial to choose a certified distillery that guarantees quality and regulatory compliance.
Step 4: Branding and packaging design
The design of your bottle and label influences consumer perception. Choose an attractive image aligned with your target audience.
Step 5: Marketing and distribution (national and international)
Explore sales channels such as distributors, online stores, and international marketplaces. An effective marketing plan will help you stand out in the market.
Brands created in 3 months
Discover how entrepreneurs have managed to position their tequila brands in international markets with the support of TequilaWhiteLabel.com .
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