From local to global: Campaigns that build brands, open doors, and generate sustained turnover in new markets.
Marketing funnel for spirits
| Stage | Aim | Tactics |
|---|---|---|
| Awareness | Let them know you | PR, influencers, collaborations with mixologists, educational content |
| Consideration | Real interest | Tastings, reviews, comparisons, UGC |
| Conversion | Sale | Bundles, coupons, subscriptions, marketplace |
| Loyalty | Buyback | Tasting club, limited edition drops, referrals |
High-impact strategies
- Storytelling focused on origin, people and process.
- International PR : media coverage, trade shows, and awards.
- Ambassadors : Key bartenders and local chefs.
- SEO/SEM : keywords “100% agave tequila”, “artisanal mezcal”, “buy tequila online”.
- Marketplaces : CompraChelas.com and allies by country.
Errors that hinder internationalization
- Translating without adapting the cultural narrative.
- Start without product testing and pricing by region.
- Fuzzy metrics: no ROAS, CAC or rate-of-sale per point of sale.
Testimony
“With PR, tastings, and SEO, we opened Germany in 9 months.” — Iván R.
Activate your expansion today
International Strategy Sales and Reviews TrainingSchedule your consultation or register for the Express Course: Create your brand in 90 days . Bring your brand to the world!