Launching a brand is not just about having a good bottle and a nice logo
Many entrepreneurs make mistakes that cost them thousands of pesos and the opportunity to position their brand. Here, we share the most common mistakes and how to avoid them to launch your brand on the right foot.
1. Not registering the trademark from the beginning
This mistake can be fatal. If you don't register your trademark with the Mexican Institute of Public Works (IMPI) , anyone can copy your name or logo, and you won't be able to do anything legally.
2. Not having a solid business plan
Launching without a clear strategy for costs, distribution, pricing, and positioning leaves you exposed. Many fail because they lack a basic strategic plan .
3. Not knowing the target consumer
Selling artisanal mezcal to urban youth isn't the same as selling premium tequila for export. If you don't define your target market, you'll be shooting in the dark.
4. Underestimating legal and tax requirements
Certifications, permits, declarations before the SAT… launching a tequila or mezcal brand without complying with all legal requirements can result in sanctions and closures.
5. Neglecting branding
A visually weak brand, with poor design or a lack of clear narrative, fails to connect with consumers. Design and storytelling are key in this increasingly competitive market.
6. Not investing in digital marketing
Many entrepreneurs think that simply having a presence at trade shows or stores is enough. Wrong. Instagram, TikTok, influencers, and advertising are essential today.
Avoid these mistakes and create a winning brand
With the right strategy, you can position yourself in a growing global market.
Ready to launch your brand? Join our intensive course "Create Your Own Tequila or Mezcal Brand" and participate for over $100,000 in prizes. Access now at comprachelas.com .
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