Become an expert in tequila exports and comply with all regulatory requirements in record time.
Why is creating a tequila brand a unique opportunity?
Tequila is one of the most in-demand beverages worldwide, with exports exceeding $3 billion annually. With a minimum investment of MXN $200,000, you can develop your own brand and access international markets.
Step 1: Market research and brand definition
Before launching your brand, analyze demand in key markets like the US, Canada, and Europe. Define your identity, differentiation, and value proposition.
Step 2: Compliance with regulations (NOM, CRT, labeling)
To export tequila, you must comply with the Official Mexican Standard (NOM) and obtain certification from the Tequila Regulatory Council (CRT). Additionally, each country has specific labeling requirements that you must meet.
Step 3: Production (artisanal vs. industrial) and selection of certified producers
The choice of production method influences costs and brand perception. Working with certified distilleries is essential to ensure quality and regulatory compliance.
Step 4: Branding and packaging design
The packaging and design of your tequila play a key role in the purchasing decision. An attractive design aligned with your target market can make all the difference in sales.
Step 5: Marketing and distribution (national and international)
Use effective distribution strategies such as distributor partnerships, marketplaces, and direct exports. A solid digital marketing plan will help you position your brand.
Brands created in 3 months
Discover how entrepreneurs have managed to position their tequila brands in international markets in just 3 months with the support of TequilaWhiteLabel.com .
Join the diploma and create your own tequila brand
Learn step-by-step how to develop your brand, comply with regulations, and export successfully.
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