Are you thinking about creating your own spirits brand but don't know whether to choose tequila or mezcal?
Both products have deep roots in Mexican culture, but their manufacturing process, target market, and profitability can vary significantly. In this article, we analyze their differences in depth to help you make the best business decision.
What is tequila and what is mezcal?
Tequila
It is produced exclusively from blue agave (Tequilana Weber) and only in authorized regions such as Jalisco, Nayarit, Tamaulipas, Guanajuato, and Michoacán. It has a controlled designation of origin and is better known internationally.
Mezcal
It can be made with more than 30 species of agave , and its process is more artisanal. It is produced in states such as Oaxaca, Guerrero, Durango, San Luis Potosí, Zacatecas, and others. Mezcal retains an authenticity that resonates with consumers seeking organic and premium products.
Profitability comparison: tequila vs. mezcal
| Aspect | Tequila | Mezcal |
|---|---|---|
| International recognition | High | In growth |
| Production cost | Half | High |
| Sale price | Competitive | Premium |
| Maturation time | Fast | Lento (wild agave) |
| Current demand | Stable | Booming |
Common myths about tequila and mezcal
- Myth: Mezcal always has worms. False: Only a few brands use it as a marketing strategy.
- Myth: Tequila is of lower quality. False: There are ultra-premium tequilas that are world-renowned.
Real testimony
"I started making mezcal in Oaxaca with a small production. Today we export to three countries and have a loyal community that appreciates the artisanal flavor."
— Ana Martínez
Which one should you make?
If you're looking for volume, recognition, and simpler logistics, tequila may be the way to go. But if you're targeting a premium market that loves artisanal products and is willing to accept higher costs, mezcal offers higher margins and differentiation.
Ready to launch your brand?
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