It's not about rushing, but about executing the essentials without friction. With the white-label model, you can go to market in weeks, not years.
Quick route in 10 steps
- Define your value proposition and segment.
- Choose category: white, reposado, añejo.
- Select NOM certified producer.
- Develop a label that complies with NOM and tells your story.
- Calculate pricing by channel and target margin.
- Pre-sale/tastings to validate demand and feedback.
- Pilot production (300–1,200 bottles) and quality control.
- Export label registration/adaptation (COLA/TTB).
- Channel plan: on-trade, boutique retail and e-commerce.
- Launch with activations and ambassadors.
Mistakes that waste your time
- Selecting a bottle/label without validating the ergonomics at the bar.
- Underestimating labeling, traceability and logistics times.
- Wait for a “major distributor” before testing the market.
Testimony
“With the white-label model, we launched in 90 days, and today we sell online and in 12 bars.” — Paola and Luis
Take the step today
Launch my brand in 90 days List and sell Learn and certifySchedule a consultation or register for the Express Course to create your brand in 90 days.
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