A 5-pronged plan to break out of anonymity with real rotation and local PR.
1) Reposition with evidence
A story focused on origin , process , and consumption rituals . Tastings with KPIs and verified reviews.
2) Rotating portfolio
2–3 SKUs: anchor, margin, and limited edition for PR. Adjust sizes (375 ml / 750 ml) and bundles.
3) PR & collaborations
Local press, chefs, mixologists, and takeovers at bars with exclusive recipes.
4) Activations and community
Monthly tasting calendar, shopping routes, and a members' club with batch releases.
5) Scalable distribution
From 10–20 pilot accounts to specialized retail. Distributor when there is consistent turnover.
Errors
- Wanting to sell en masse without proof.
- Failure to document tasting script.
- Postpone CRM.
Myths
- “The prize does it all.”
- “Only with influencers.”
Odds
- Membership + experiences.
- Collaborative editions.
Testimonials
CTA
Want to accelerate this leap? Schedule a consultation or sign up for the 90-day express course .
FAQ
What do I prioritize in the first month?
3 KPI activations + 20 verified reviews + launch bundle.
How to sustain recognition?
A calendar of experiences and helpful content to help you enjoy your drink.
Schedule your call or register
Take action today: Discovery Call and 90-day course.