Everything you need to know to export tequila in compliance with NOM-006 and take your brand to the international market.
Why is creating a tequila brand a unique opportunity?
Tequila is one of the most coveted beverages worldwide, with annual exports exceeding $3 billion. With a minimum investment of MXN $200,000, you can develop your own brand and conquer international markets.
Step 1: Market research and brand definition
Analyze demand in key markets such as the US, Canada, and Europe. Define your identity, differentiation, and value proposition to stand out in the industry.
Step 2: Compliance with regulations (NOM-006, CRT, labeling)
To export tequila, it is mandatory to comply with NOM-006-SCFI-2012 , which regulates the designation of origin and quality standards. Additionally, certification from the Tequila Regulatory Council (CRT) and compliance with specific labeling requirements in each destination country are required.
Step 3: Production (artisanal vs. industrial) and selection of certified producers
Choosing between artisanal or industrial production will influence your brand's positioning. Working with certified distilleries is key to ensuring the quality and legality of your product.
Step 4: Branding and packaging design
Attractive packaging aligned with your target market is essential to increasing the perception of quality and differentiating yourself in a competitive market.
Step 5: Marketing and distribution (national and international)
Implement effective distribution strategies, including distributor partnerships, marketplace sales, and direct exports. A solid marketing plan will boost your brand's success.
Brands created in 3 months
Discover how entrepreneurs have launched and exported their tequila brands in just three months with the support of TequilaWhiteLabel.com .
Join the course and create your own tequila brand
Learn step-by-step how to comply with NOM-006, register your trademark, and export successfully.
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