Avoid delays and rejections at customs. Meet the essentials from day one and enter the market with confidence.
Essential Checklist
- Works with a licensed importer in the USA (three-tier system).
- Obtain label approval ( COLA/TTB ), according to the product.
- Ensures labeling compliance: category, % Alc. Vol., net content, origin, health.
- Documentation: invoice, packing list, certificates of origin/conformity, insurance, bill of lading.
- Logistics: packaging, pallets, temperature, and batch traceability.
Common mistakes
- Print label without validating with importer/TTB.
- Send product without forecasting lead time and peak season.
- Do not calculate tariffs, commissions and margins by channel.
Good practices
- Pilot 1–2 states with trusted partners before scaling.
- Label versions by territory, where applicable.
- Train sales teams in compliance and traceability.
Testimony
“We had everything in place on time: COLA, the importer, and logistics. We launched into boutique retail without any problems.” — Ernesto T.
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