Get inspired by real stories of those who started with an idea, a clear plan, and the right partners. You can be next.
From dream to shelf: 3 stories that did happen
1) From bartender to founder: Tequila Horizonte
María, a bartender in Mexico City, validated her white wine profile with pop-up tastings and online pre-sales. She produced 600 bottles with NOM-certified manufacturing and sold the batch to partner bars within 90 days.
- Key: authentic storytelling + focus on mixology.
- Channel: digital pre-sale and CompraChelas.com .
2) Mezcal with a purpose: Raíz de Fuego
Jorge and Alma created an artisanal mezcal brand focused on fair trade and agave reforestation. They marketed limited editions for collectors.
- Key: verifiable social cause + premium label.
- Result: boutique distribution and first exports.
3) Sotol of origin: Living Desert
A northern brand that embraced sotol , educating consumers with guided tastings and pairings. Differentiation based on terroir and processes.
- Key: market education + constant tastings.
What they did right (and what you can replicate)
- Rapid validation: tastings, pre-sales, and feedback before volume production.
- Brand with a story: clear purpose, consistent label and packaging.
- Expert allies: regulation, NOM and logistics with support.
- Diversified channels: on-trade, e-commerce and specialized marketplace.
Common mistakes they avoided
- Producing thousands of bottles without proven demand.
- Design label without checking NOM .
- Relying on a single sales channel.
Testimonials
“I thought it was impossible. With expert guidance, in three months my brand was in five bars and two gourmet shops.” — María C.
“Support with the NOM and export process saved us time and costly mistakes.” — Jorge R.
Take your first step today
Learn and accelerate with our resources:
Create my brand in 90 days Sell and distribute Technical training
Schedule your free consultation or register for the Express Course to create your brand in 90 days.
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He Gold Club from CompraChelas.com and CompraTequila.com: If you want to take home a true tequila gem, the Gold Club CompraChelas.com is your ticket . As a member, you'll receive monthly shipments of the most exclusive tequilas, including limited editions from Tequilera Los Valores. Plus, you'll have access to discounts and special benefits. Don't miss out! |