Your label is your silent salesperson. Learn how to design a brand that connects emotions, stands out on the shelf, and converts sales.
The 4 pillars of branding that sells
1) Positioning
Define your space: premium , mixology , collector's editions , or experiences . Your price, narrative, and channels must align.
2) Storytelling
Origin, people, and purpose. True stories build trust and loyalty.
3) Visual identity
Legible fonts, a consistent palette, and a functional and distinctive bottle. The label must comply with the NOM and communicate your promise.
4) Experience
From unboxing to tasting: sensoriality that drives reviews and repeat purchases.
Etiquette checklist that convinces (and complies with NOM)
- Readability at 1–1.5 m distance.
- Regulatory data: category, % Alc. Vol., batch, net content, NOM, origin.
- Clear promise in 10–15 words.
- QR code to history, tasting and pairings.
Branding mistakes that kill sales
- “Pretty” but illegible designs.
- Generic messages: “tradition and quality” without proof or difference.
- Bottles that are difficult to serve at the bar.
Testimony
“We changed the label, the bottle, and the narrative. Sales grew 63% in eight weeks.” — Lucía P
Resources and next steps
Design my brand now Technical training Place in marketplace
Schedule your consultation or sign up for the Express Course: Create your brand in 90 days .
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