Creating your own tequila or mezcal brand can seem daunting, but with clear guidance and the right partners, it's possible in just three months. Here are the key steps to achieving it.
1. Define your vision and unique proposition
What story do you want to tell with your brand? What market are you targeting? Define the soul of your project before anything else.
2. Choose the type of distillate
Will it be tequila, mezcal, or another Mexican spirit? Each has its own identity, tradition, and legal requirements.
3. Partner with a certified distillery
Find a distillery with experience, NOM certifications, and the production capacity to suit your needs. At TequilaWhiteLabel.com, we connect you with the best.
4. Create a strong brand identity
Name, logo, label, and packaging—everything should reflect your brand's soul and be visually compelling.
5. Conduct product testing
Conduct tastings with your target market. Get feedback on flavor, aroma, presentation, and price. Adjust before scaling.
6. Complies with NOM regulations
Make sure your brand complies with official Mexican standards. AgaveInstitute.com guides you step by step.
7. Register your trademark
Protect your business identity with a trademark registration with the Mexican Institute of Public Works (IMPI) and understand your rights in Mexico and abroad.
8. Plan your launch strategy
What channels will you use? Will you hold an event? Will there be a pre-sale? Your strategy defines your initial impact. CompraChelas.com can help you sell online and position yourself quickly.
9. Prepare your sales channels
From e-commerce to distributors. Be clear about how you're going to monetize and scale your product.
10. Launch and measure results
Don't wait for perfection: launch, measure, adjust, and launch again. Success is built step by step.
Real testimony
"With the support of TequilaWhiteLabel, I was able to launch my brand in just 82 days. We're already selling in three states and preparing to export to Europe."
– Laura Méndez, founder of Agavita Fina
Divide your project into weeks. Assign key tasks to each week and stick to a strict schedule. In 90 days, your brand can be ready to conquer the market.
Ready to get started? Sign up for the express course to create your brand or schedule a free consultation . Your dream begins today!
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